Shooting Ronaldo in ultra-high definition (4K) to give the kick-off for Euro 2016 was no accident. Football is, after all, one of the content that Meo believes will help the operator to contribute to popularize 4K content in the domestic market. Content, but not only. Meo put together a box 4K for customers fiber and a bundle that includes a 4K TV.
“We thought it was the right time to do” A, said Luis Nascimento, director of PT Portugal responsible for the B2C business. There are at least two years that Meo already disponibilizava content 4K to customers, but now it seems that everything is to combine for a mass based on sports content.
May 28 Sport TV will broadcast the final of the Champions League in 4K. And from June 10, with the start of Euro 2016 8 games in European competition, where the national team and captain Ronaldo will play, will be broadcast in ultra HD. Games that can be seen through RTP 4K at position 401 in Meo, though not an exclusive channel operator.
The best way to make known to a wider audience the advantages of 4K offering a better image resolution, brightness and color, making the actual image. “It’s as if we were there and that we sports content is a relevant,” says Luis Nascimento. “But not enough,” he added.
Altice demand content 4K to domestic supply
The television platform pay will still have action sports content, nature and fashion available for free by applying Experience 4K. But only for the operator’s fiber customers who have the Meo Box 4K, which provides access to these contents through the blue button Meo command. The MCS 4K TV channels (position 400) – lifestyle content and action sports – and 4K Hispasat (402), with content about nature and culture, are also available
As the cost of producing. 4K, so far worldwide content are few, but Louis Birth believed not long this will change. “That will be the standard 4K television and content production have no doubt,” he says. And not long, “we are talking about a matter of months,” will also be 4K content offering in video on demand (VOD). “Let there be search that quickly content arise,” he says. “We have in the group Altice a team in search of 4K content to support our strategy,” says Luís Nascimento.
The Box 4K for customers fiber is another of the strategic objectives of the Meo. “It’s the first box 4K in Portugal,” says Alexandre Fonseca, CTO of Meo. At least for customers with fiber network. . For the satellite, Meo customers already had a prepared box to receive content in ultra-high definition
to close the loop, the carrier will join still in its offer the possibility of the customer to purchase a 4K TV 43″, through a partnership with Samsung. The offer will have a monthly cost of 13.99 euros in 48 installments. Who adhere to this offer does not pay a box that has a cost of 5,5o euros.
Include the equipment offers operators is not unusual, but TV is not very common. There are no exact figures on how many Portuguese have televisions at home ready to receive 4K content, admits Luis Nascimento. Still, remember that every seven years the Portuguese often do change this type of devices and that times of sporting events such as the Euro or the Olympic Games (which also takes place this year in Rio de Janeiro) are times when Portuguese usually invest in new TVs. Still, “to make sure we have an offer that also includes a TV.”
The move to 4K content comes at a time when the company is implementing a network expansion plan fiber to connect 5.3 million homes by 2020. Therefore, Alexandre Fonseca, CTO Meo, ensures that the network is prepared to respond to the demand for 4K content that require more network capacity. “On top of the fiber come what may” no responsiveness, says Alexandre Fonseca, recalling that recently, PT Portugal announced the deployment of fiber using NG-PON2 technology with speeds of 16 to 32 times faster than the current. “Here there are no limitations of scalability point of view.”
Luís Nascimento does not reveal, however, expectations about how many customers will join the offer, or growth of this demand.
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