artificial intelligence and machine learning Ads marked conference for developers Google
Much of what Google announced on the first day of its developer conference, I / O 2016 is focused on helping users to answer questions which they do not think to do yet. Thus, the artificial intelligence has proven a key strategy in the company’s progress.
“Google is betting big on artificial intelligence and they need it why Microsoft and Facebook are not far behind,” said Patrick Moorhead, an analyst at consulting firm Moor Insights & amp; Strategy.
“Artificial intelligence will determine the next generation of the experience with all electronic. It essentially provides what users want before they know it. The IA is the next great frontier and Google has always been a pioneer in the area. “
During the keynote on Wednesday (18), the company unveiled several products to come, including Google Assistant, Google Home, the Allo applications and Duo. and what all these products have in common? All are powered by artificial intelligence.
“This is a crucial time for the company,” said Google CEO Sundar Pichai, during the keynote. “it is simply not the enough to give links to people. We need to help them work things out in the real world. We are building the foundation for this for many, many years. “
what Google is doing is to extend all idea and calling of a search engine.
While the company, which now operates under the umbrella of Alphabet holding, gained attention for developing autonomous cars, glasses and smart contact lenses and connected balloons in After all, who pays Google accounts is its engine searches.
the company also began in the IA with searches. Now she tries to advance artificial intelligence to lead the search engine to the next level – with a device for home that can offer you route options to get away from traffic and a chat application that offers suggestions on how to respond to a friend when this shows you pictures of your new puppy, just to name two examples.
“We have invested the last decade building the next generation,” Pichai said.
Google, with its legions of developers and engineers, lunched artificial intelligence. But it would be no surprise, says Ezra Gottheil, an analyst at Technology Business Research.
“This is not a new sudden focus on the A.I.,” said Gottheil. “In fact, you could say that Google was founded on the A.I., if you adopt the modern definition, which is using data and algorithms to make smart products. They have done so from the beginning in the search engine to make it more intelligent than their competitors. ”
Now Google is using A.I. as machine learning to improve a wider range of products.
“And why should not they?” Gottheil question. “Google has more data on human interactions in computer science than anyone in the universe. Google, in a way, started using artificial intelligence, but now is using to find things you do not necessarily asked, as if someone offered you a towel when you get out of the pool. that’s smart. “
With this technology, Google can also help businesses in the flood of data they are raising in their clouds. they have huge amounts of data, but still have not figured out what to do with them.
“with machine learning, we’re just scratching the surface of what can be possible,” Rajen said Sheth, product manager at Google Enterprise.
“Think of the data that companies have and what they need to do it to become effective. It’s about making sense with data and patterns that people can not see. Machine learning allows you to do this. It can find relevant where no one can see. “
With so much focus on artificial intelligence, Google has shown that is focused on the future, said Brian Blau, an analyst at Gartner.
” I think they are positioning themselves as a key player, “he added. “Google has advanced machine learning and A.I. for a long time. I’m not surprised to see that they move forward in a step such technologies. This, perhaps, was the most anticipated news today that they have maintained a history of wanting to be leaders in the market. ”
But then Google is the leader in this market? According to Moorhead, yes. But without many great advantages in competition.
“Google is slightly dominating Microsoft, which is ahead of Facebook,” said Moorhead. “Google has the TensorFlow, the most widely used artificial intelligence tool, but Microsoft has developed best APIs IA Facebook is in its own world, but behind”
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