It’s no secret that Facebook intends to explore the YouTube territory both in video and in live broadcasts. Another very clear step in this direction has now been given. To demonstrate the power and live on the platform video transmission capacity, the social network will broadcast an entire football game.
The game in question is not the most important, however, it is a duel for Spanish women’s league, with a match between Atletico Madrid and Athletic Bilbao. The game will be broadcast on Grabyo, an online video company backed by the likes of Thierry Henry and Cesc Fábregas. Even if the game itself is not the most important, the effort that Facebook is doing, is clearly the most important for the future of the company.
the intention of the social network has always been very clear, to provide absolutely everything possible within its own service. The reports show that users are sharing less and less content on the site, which could discourage people from accessing the social network, so the more attractions Facebook can offer, the better.
It is not the first as it happens in April, one of the biggest names in women’s football, the American player Alex Morgan, transmitted by through your page the first game of his team, the Orlando Pride, against Houston Dash through Facebook Live. The hearing was excellent, reaching the 554,000 spectators.
are still sporadic cases, of little relevance games. However, it is an important step for Facebook to fix something like the transmission of a final of the Champions League, a World Cup match or a Super Bowl. Typically, these major sporting events are locked to major agreements with media companies that do not have the same monetary power that Facebook, which is a large conglomerate of technology and one of the most valuable companies in the world.
trend is even necessary to combat the advancement of Twitter. The rival service has already established agreements to broadcast 10 games next season in the NFL, the league of the US football through its live stream platform. The intention is clear:. Social networks have the technical capacity and the public to make this kind of viable transmission, and Facebook does not move, will stay behind (such as YouTube)
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