In May this year, Facebook wanted to streamline access to breaking news, shared by newspapers or television channels in dispositos furniture, and make faster and more interactive experience. Articles launched the Instant feature, something like snapshots articles, in partnership with several international publications. On Monday, the Journal News ( JN ) announced it is the first Portuguese partner to join the platform.
first Facebook group of partners had nine titles – American The New York Times, National Geographic, BuzzFeed , NBC and The Atlantic and European The Guardian , BBC News, Spiegel and Bild – but in recent months the Instant Articles have been having other members. In Portugal, the JN is the first to enter the partnership with social network.
“It’s for natural we being the means of Portuguese media with friends on Facebook, accompany at the forefront of technological innovations this platform for us to take our journalism to our readers the most interesting way possible “explained Afonso Camões, director of the Journal News , in an article published in the daily on Monday.
The Instant Articles was presented in May as a product for publishers create faster and interactive articles on Facebook, at a time when increasingly “more people access news on their mobile devices” and many of the social network users share news content from your profile, mainly through the application of Facebook for smartphone and tablets .
The company did the math and said that, on average, eight seconds are needed to unload a story and have access to it. With the new functionality, says Facebook, the “reading experience becomes up to ten times faster than the traditional items for web mobile”, no longer having to open news in sites outside the social network.
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