The key Apple executives have conducted numerous interviews in recent weeks and, with the official launch of the iPad Pro already tomorrow it’s the turn of Tim Cook facing journalists. Apple CEO gave two interviews to British newspapers The Telegraph and Independent.
In the Independent interview focused on the iPad Pro, as Cook claimed that believes this new device, with the Split View features and multi-tasking, will replace the PC for many people. For the CEO of Apple, the existence of accessories Smart Keyboard and Apple Pencil is a great asset and that are designed to offer the best interaction with the iPad Pro. For example, Cook states that, with Apple Pencil, in order not It was to create another stylus as already exist in the market. The company creates even create a digital pencil and it behaves like one when people use the iPad Pro.
When asked about the price of the new iPad Pro, Tim Cook again highlight the mentality of Apple where the most important is quality and not quantity. For Apple CEO “there are no good quality tablets that cost 50 pounds.”
Interestingly, in an interview with The Telegraph iPad Pro was not the only topic of conversation with Cook also talking about Apple Watch and give the idea that perhaps Apple is preparing a product for the healthcare ecosystem. The CEO criticized the regulations of the Food and Drug Administration (FDA) of the United States (identical to the EMEA in Europe), stating that their processes and bureaucracies are slow and that for this reason, Apple Watch did not pass by this agency.
However, Cook said that a person as “start viewing other things that can be adjacent to Apple Watch – maybe an app or other product.” This revelation suggests that Apple may be considering an accessory to the medical aspect that can complement the Apple Watch this market segment.
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