The social network Facebook is preparing to launch the “Notify”, an application of information media content such as The Washington Post, Vogue magazine and CBS television.
The Financial Times was the first to report on the possible launch, followed by CNN television channel, among others.
According to information on the which Facebook declined to comment, Notify include printed information of vehicle contents, digital and companies that produce videos like the American channel Comedy Central cable. Among the partners would also be the Mashable and Billboard sites.
Information on the release of news application for mobile devices comes after the social network release last week, more than 894 million of the approximately thousand millions of users who access daily to the network using your phone to connect, then being the main means of access.
In addition, ads on mobile devices now account for 78% of the advertising revenue of the company, which increased 45.4% in the third quarter to 4.3 billion dollars.
The phone also has an increasing role in the distribution of news, although the media have not been able to attract significant amounts of advertising through this type of device.
Companies like Facebook, Twitter and Google have taken initiatives to streamline the digital distribution of content, which could cause an increase in advertising turnover.
Google announced in October an alliance with 30 major international media outlets to create the first universal format and open source to publish and distribute content more quickly by mobile devices.
Twitter introduced last month the Moments, an editorial project to select the most relevant news on the social network in real time.
The application of snapchat image sharing launched in January the Discover, a video function that has succeeded in attract publicity and sparked concern about the potential for billing unexplored with videos on mobile devices.
In May, Facebook launched the Instant Articles, an alliance between the company and nine major media outlets, including the American newspaper The New York Times and the British Guardian to distribute their content directly through social networking.
The Facebook sharing thousands of articles a day with Instant Articles, developed function for mobile devices and the company introduced two weeks ago between all iPhone users after months of testing.
Facebook partners in the initiative have the option to include advertising in your articles and keep the revenues or allow the Facebook sale the ads and get 30% of the amount collected
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