San Francisco – Social networking Facebook is set to release next week Notify, an application with content from news outlets like the newspaper “The Washington Post” , the magazine “Vogue” and the television station “CBS”, according to information leaked to the press.
The British newspaper “Financial Times” was the first to report on the possible launch, followed by the television network “CNN”, among others.
According the information on which the Facebook declined to comment, Notify will include content for printed information carriers, digital and companies that produce videos, as a channel to American Comedy Central cable. Among the partners would also be the Mashable and Billboard sites.
The leak of information about the release of news application for mobile devices comes after the social network disseminate this week that more than 894 million of the approximately 1 billion users daily access the network using the phone to connect, then being the main means of access.
In addition, ads on mobile devices now account for 78% of the company’s advertising revenue, which increased 45.4% in the third quarter to $ 4.3 billion.
The mobile also has a growing role in the distribution of news, although the media have not been able to attract significant amounts of advertising through this type of device.
Companies like Facebook, Twitter and Google have taken initiatives to streamline the digital distribution of content, which could cause an increase in advertising revenue.
Google announced in October an alliance with 30 major international media outlets to create the first universal format and open source to publish and distribute content more quickly by mobile devices.
Twitter introduced in Last month Moments, an editorial project that selects the most relevant news on the social network in real time.
The image sharing application snapchat launched in January, Discover, a video function that was successful in attracting publicity and attracted the interest on revenues of untapped potential with videos on mobile devices.
In May, Facebook launched the Instant Articles, an alliance between the company and nine major media outlets, including American newspaper “The New York Times” and the British “The Guardian” to distribute their content directly through social networking.
Facebook share thousands of articles a day with Instant Articles, developed function for mobile devices and that the company introduced two weeks ago between all iPhone users after months of testing.
Facebook partners in the initiative have the option to include advertising in your articles and keep the the billing or allow the Facebook sell ads and get 30% of the amount collected.
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