New York – The paid online music service from Apple, Apple Music, went live on Tuesday as part of the technology giant’s efforts to win a new fast-growing market.
Apple Music began his service with the Beats 1, an international radio available in over one hundred countries and online music service that for the first time, will offer exclusively the new album “1989″ the singer American Taylor Swift.
After revolutionizing the music industry with the creation of iPod, first, and the iTunes music purchasing site then now Apple hopes to rival the already consolidated Spotify, Pandora or Deezer .
Consumers are increasingly opting for streaming, in which case the heavy weight is the Swedish Spotify, with 60 million users, including 15 million who use the paid version. After a free trial period of three months, the Apple Music will be available for 9.99 dollars monthly, comparable value as charged by the Spotify without advertising plan.
The California company expects the Apple Music is a natural choice for the enormous amount of people who use iPhones or iPads – even so, the company will launch a version compatible with Android, the operating system of his great rival Google. The Apple Music began to work at noon, when the new radio Beats 1 transmitted the music Brian Eno environment and users began downloading the new system.
But the Beats 1 began to formally convey a hour later with the host Zane Lowe, a popular New Zealand DJ working so far on BBC Radio 1. In an effort to emphasize the “cool” side of the Apple Music, the first music that touched Lowe was not a hit, but the track ” City “, the independent English Spring King group.
Lowe, which in Britain has earned the reputation of a trendsetter in everything related to indie rock, said the Apple Music discussed for months which would be the first song to be played.
Spring King was the right choice, according to Lowe, because released an album “with little or no fanfare” and that his eventual success is “exactly the kind of story that We need. ” “It’s not the fanfare. It’s about quality and consistency. We Beats 1, we are worldwide and, from now on, we will always be in the air,” he said.
Lowe continued with “Dreams” the new band of singer Beck, acclaimed alternative artist from Los Angeles who in February won the Grammy for Album of the year. But Apple also managed to lure some of the most popular artists of the moment, as Taylor Swift, in a dramatic turnaround that occurred in June.
Initially, Swift had threatened to boycott the Apple Music, when he spoke on behalf of the artists who complained because Apple would not pay them for their music during the initial period of three months free.
Apple quickly changed his mind and guaranteed payment to artists, a decision that Swift encouraged to offer their album “1989″, one of the biggest hits of recent years, exclusively for the Apple Music.
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