SAPO renews image to enhance overall strategy – TeK.sapo

The strategy was presented by the new CEO of PT Portugal, Armando Almeida, who stressed the importance of SAPO within the company. “We set up an ecosystem and a factory with global technological ideas with access to content and a strategy also facing ecommerce,” said the executive who is the company a few weeks ago, replacing Zeinal Bava who moved to the Hi.
 

The SAPO this year marks 19 years of life, which the Internet is a living, said Armando Almeida, arguing that the move to a new phase was designed to reinforce the undeniable presence of the brand in Portugal but also imposing across borders.
 

“PT wants to make a difference and we need it to help Portugal, also in the Digital Economy [...] We must look for opportunities with small investments in strategic areas and innovation we can be the best,” said still the CEO ensures that “the SAPO is one of the blocks that we use to impact Portugal,” promising to soon reveal the strategy that PT Portugal wants to implement to become a proactive company in the Portuguese market.
 

Part of the presentation of the new brand and the changes in the portal fell to Celso Martinho, CTO and founder of SAPO, which placed greater emphasis on the idea that the SAPO is now a major project of aggregating content from all types. “We can build an almost unique worldwide concept” he said.
 

In the face of increasing global competition, the change strategy makes more and more sense, deepening the ability of the portal to aggregate the best content but also develop and technology, which has proven in several projects in developing portal but also made for MEO IPTV and mobile platforms.
 

A pair of brand new portal renewed the presentation of content on the homepage and launched a new area of ​​lifestyle that adds 40 partners also betting on a further integration on mobile devices with a version responsive that adapts to various screens.
 

There are also new content of humor, with daily attendance, and changes in applications, especially in newspapers that SAPO app has a revamped version for iOS and soon also comes to Android smartphones.
 
 

Written under Orthographic new agreement