The announcement of the entrance of the French brand in Portugal was made in September 2013, during the IFA and the aggressive positioning of the brand as well as the variety of equipment ensured a consistent presence on the shelves of major stores consumption, and apparently also in the pockets of customers.
According to data shared by the brand, from February to September of this year the Wiko ranked second in free equipment sold in Portugal over the table, with a market share of 14.2%, a value approaches that obtained in the French market, where the brand originated.
Investment in equipment competitive price, supports dual SIM and combining technology and design and technology, all with Android operating system, is one of the hallmarks of Wiko.
Manuel Ferreira, country manager of Wiko Portugal, admits that the acceptance of the brand in Lusitanian lands “has been amazing and beyond our expectations. The feedback we have had from users has been fantastic, and has given the motto to work increasingly hard to achieve the first position of this
table. We have reserved big news for the last few months of the year and for 2015, that will help us to walk in that direction. ”
The TeK already tested some of the equipment brand and has to account for some of the latest releases.
Written under the new Orthographic Agreement
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