Currently digital music is what it is thanks to iTunes and Apple’s marketing model. No doubt that the duopoly iTunes-iPod helped enormously to the artists make the transition to digital and in many cases to increase revenues than in traditional formats would be difficult to achieve.
But according to the numbers that The Wall Street Journal, revenues will have iTunes in 2014 with a fall of 14% compared with the previous year. A warning sign for technological Cupertino.
Along the same sources the US newspaper has also learned that the recovery plan from Apple in music is already underway and involves obviously Beats Music.
The company acquired this year by Apple for three billion dollars is made up of a music service for streaming and an area of hardware connected to portable sound systems business.
Beats Music will be integrated into the iTunes Store only in 2015 and the first rumors point to a possible launch in February. The Beats brand may cease to exist, and the rebranding applied prevail in favor of iTunes.
Written under the new Orthographic Agreement
No comments:
Post a Comment