The Sapo portal, PT, renewed its image and presented on Wednesday a new logo and a redesigned website and new services in the area of content.
The strategy of the frog, which was created 19 years ago and today is the leading online audience in Portugal, also happens to have presence outside of Portugal. The portal already has versions for Cape Verde, Angola, Mozambique and Timor.
In addition to the new image, the company also launched a section called Lifestyle with content in the areas of fashion, travel and health, among others. Was also redesigned the popular Frog Newspapers application, which shows the front pages of daily newspapers and magazines, and was renewed blogging service, which, according to the company, has half a million registered blogs.
The Director Toad of technology, Celso Martinho, said at a press conference that the portal has rail launch later this year, most online trading services. No details were given.
In the content business, the strategy will continue to be profitable through advertising, although Celso Martinho do not discard the hypothesis of experience paid content and micropayment systems, a model in which users pay reduced for each piece of content they acquire access amount. Without revealing figures, the official said that the business of the ads on the Internet continues to grow, in part because “Portugal is still doing some of the transition to digital.”
According to data from analyst Marktest, the set of sites Toad in August had 61 million visits. However, counting only the main page and the associated services (email, search, blogs, video, weather, photos and maps), the Frog comes in second with 35 million visitors behind the newspaper’s website Ball , which had 42 million visits.
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