It took four decades for the company that became a giant in the age of computers making your own PC. Microsoft presented on Monday the Surface Book, a portable computer that can also be used as tablet .
The Surface Book is part of a series of updates that includes two mobile phones, one more version of tablet for the professional market and also a new sports bracelet. The company also announced that it will make available, from 2016, the augmented reality glasses HoloLens who want to create products and services with this device, which the company defines as a “holographic computer.”
Microsoft, which was born and raised selling software , so it continues on the path of being also a manufacturer hardware which means that competes with their own partners: the other manufacturers that sell computers with Windows installed and pay allowances for this. Display devices of various categories also goes to show the versatility of Windows 10, the new version of the operating system and the first designed to equip all equipment like.
The Surface Book is a hybrid: the screen can be split keyboard (or upside down, getting the keys) and used simply as a tablet . It is an evolution of the concept of tablets Surface, which can be used with keyboards that also serve as protective covers, and fits the current trend of blurring the boundaries between tablets and computers. “This product is a reinvention of categories,” said the vice president Panos Panay, during the presentation.
Microsoft has made no secret that the Macbook Pro are the target of the Surface Book and stated that This will be twice as fast as rival Apple. The cheapest version will cost $ 1,499 and the computer will be available in the US and Canada. Panay presented as one of the strengths keyboard user experience (something that has been subject to some criticism in the latest Apple Macbook). The screen is 13.5 inches and the structure is entirely in metal.
Despite the foray into the manufacture of computers, Microsoft has not ruled out the line tablets Surface and presented the Surface Pro 4, designed for professional use. It is a direct competitor of iPad Pro, Apple, which just less than a month marked the entry of this company in the segment of tablets for professionals. This segment offers growth prospects, at a time when sales of tablets are down, squeezed between laptops becoming lighter and thinner, and mobile phones with ever larger screens. IDC analyst figures indicate that the demand for tablets fell 7% in the second quarter of this year compared to the same period 2014.
Microsoft also introduced two new Lumia phones, the 950 and the 950 XL, which are the first to have Windows 10. Microsoft’s efforts to promote the use of Windows on mobile phones – including million dollar acquisition of this business unit to Nokia – have given little fruit. The system (which is used in some models of other brands in addition to the Lumia) has only 2.6% market share, according to IDC.
No comments:
Post a Comment