Tuesday, October 13, 2015 10:29 am > 2K
With the growing ‘migration’ of people to the mobile the way we communicate is be changed radically. Businesses, however, are still grappling with this change. Users spend a lot of time in this kind of access to explore Apps , including Facebook and Instagram. However, the buying experience via mobile is not always positive, given the navigation difficulties with too slow shipments and a large number of steps until they making the purchase.
Facebook has come to realize that users do not access only to its platform to interact with family and friends, but increasingly with brands and products, discovering, mostly news in New Feed, Pages and Groups. This behavior leads Facebook to want to provide the best experience for users and advertisers, developing ‘native’ experiences that facilitate the discovery of products via mobile , contributing to an increase in sales.
In this sense, Facebook launched last year the ads ‘carousel’ format, which allows advertisers to show several photographs of products and links in a single announcement. Preliminary tests have shown that this option led to a decrease 30-50% in cost per conversion. These ads were also introduced on Instagram as well as the recent release in video format.
Advertisers have achieved great results with the use of this format as a way to give life to your creativity in dynamic ads. Dynamic ads allow the uploaded of its product portfolio, leaving the Facebook show the most relevant users for each.
To follow up the work that has been developed, Facebook is currently testing opçãoes enabling a better shopping experience :
Canvas
When users click on products ads on your News Feed, the direction for the respective sites is much sometimes slow and not very optimized, leading to many give up. To overcome this barrier, Facebook developed the Canvas, which helps businesses and advertisers get more objective advertising. Launched last June, the Canvas now allows a new experience: when they click on an ad, users will have access to a faster experience on the entire screen of your device, where you can search an array of products, before being directed to the Seller’s website.
button ‘Buy’
Facebook has been testing this possibility so advertisers succeed without problems, increase its volume of sales. Users who, via desktop or mobile , carry on ‘Buy’ button on ads from your News Feed, immediately make their purchase without leaving the social network.
Pages as mobile solution for business
With over one billion monthly visitors, users increasingly use Pages to find out more about business. Therefore, Facebook has been increasing at how products can be presented to the client, for example, the recent purchases section. Businesses can choose to have this section directed to their sites or allow to buy directly in Pages.
unique space for discovery and distribution
As the users discover new products in various areas of Facebook – News Feed, Pages and Groups, etc. – Over the coming weeks Facebook will begin testing (initially only in the US) a unique space where users can more easily discover the products, share them and get them
Find out more information. : https://www.facebook.com/business/news/shopping-on-facebook?__mref=message_bubble
Addicted to technology, joined the team in 2012 and is responsible for Leak Business, a position he accumulated with the editor of Leak. Does not exempt the phone or iPod and can not get experience without any technological device .
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