The Nokia sold Here, its business division of maps and geolocation services, a German automobile consortium that includes the brands Audi, BMW and Mercedes, confirmed the trio on Monday. According to sources close to the deal quoted by the press Here it was sold for 3,000 million dollars (2,730 million euros), in a step to integrate digital services in cars and make them autonomous.
Groups Audi AG, BMW AG and Daimler, which includes Mercedes, will hold an equal share of Here, without any of them becomes majority shareholder. According to an advanced news recently by Wall Street Journal , the trio will be thinking invite other automakers to also enter the Here business, but this figure has not been officially confirmed.
Before being announced that the consortium would be the winner in the race for Here, the press even indicated as possible interested Chinese search engine Baidu or Uber.
The deal now reached is expected to be closed in the first quarter of 2016. For now, the three brands will work to get the most out of your purchase, which will allow them to have a mapping system intelligent based on which the driverless cars connected to wireless networks can perform functions such as recalculating a route if there is congestion of traffic or an accident.
According to an estimate by analysts at Exane BNP Paribas, cited by Reuters , autonomous vehicles and services wireless Integrated expected to become a market of 50 billion dollars (45.500 million euros).
In the note revealed on Monday, the trio of car manufacturers stresses the importance of acquiring Here in preparing the future of the industry. “The Here is laying the groundwork for the next generation of location-based services and mobility. For the automotive industry this is the basis for new assistance and driving systems ultimately totally autonomous. Extremely accurate digital maps will be used in combination with vehicle data in real time in order to improve road safety and facilitate new innovative products and services. “
With the sale of this business, Nokia loses its unique mapping system, but then goes on to focus all your attention on the acquisition of Franco-American multinational Alcatel Lucent, in an operation of 15,600 million euros which will give rise to Nokia Corporation, one of the largest operators in the area of infrastructure telecommunications structures.
In turn, Daimler, BMW and Audi try to ensure that your prospects do not seek transportation alternatives other brands with integrated systems created by Google or Apple, considering the great rivals High technology in this market.
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