Mark Zuckerberg, founder of Facebook, after taking a bucket of cold water
São Paulo – After posting, profile Facebook , a video that takes a cold shower (clothes), the founder of social network Mark Zuckerberg launched a challenge the creator of Microsoft Bill Gates .
In 24 hours, Gates will have to choose: either takes a bucket of cold water on the head or donates $ 100 to the ALS Association, an institution that works to combat amyotrophic lateral sclerosis, neurodegenerative disease sclerosis. If you want to, of course, can do both challenge and three other people.
The game has gained more fans, since the end of July, and is spreading among celebrities of technology, politics, sports and entertainment. The other Zuckerberg are challenged by the chief operating officer Sheryl Sandberg of Facebook and the founder and president of Netflix Reed Hastings. For now, none manifested on provocation.
Before Mark Zuckerberg, illustrious persons as the Governor of New Jersey Chris Christie (who challenged the billionaire), the presenter Jimmy Fallon and singer Justin Timberlake also accepted the challenge. The outcome of this game has been very positive.
According to the website of the association benefit, between July 29 and August 12, the organization received $ 4 million in grants and received more than 70,000 new donors. In the same period last year, the value was only 1.12 million.
The money will be used in the treatment and research to find a cure for the disease, characterized by progressive loss of ability to move muscles voluntarily, preventing the patient from eating, talking, walking and often breathe alone.
Although rare, the disease has made famous victims. The best known of them is theoretical physicist and cosmologist Stephen Hawking.
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