Following the example of the CEO of Microsoft, Satya Nadella, Mark Zuckerberg has joined the fight against organized by campaign amyotrophic lateral sclerosis fulfilling the online challenge to dump a container of ice water by the body below the filming done and post it on Facebook, reports the Spanish newspaper El País.
In your profile, Zuckerberg, who had been appointed by the governor of New Jersey, Chris Christie, put the video and wrote “I accepted the challenge and now proclaim Bill Gates, Sheryl Sandberg and Reed Hastings. They have 24 hours to meet the challenge or will have to donate money to the foundation ALS … or both. Finding a way to treat and cure ALS (Amyotrophic lateral sclerosis) is an important cause . “
Behind this campaign is American ALS Association, which defined the rules: if not met the challenge of the Ice Bucket, the nominee will have to make a donation (which can obviously perform both actions) . This campaign is becoming viral in the United States, and were hit in two weeks, “more than five million dollars,” says the same Spanish newspaper.
The population has joined the initiative, but famous from many areas of entertainment have met the challenge and announced the campaign of ALS, if the singer Justin Timberlake and presenter and comedian Jimmy Fallon, who incidentally took the whole production team to participate in the program.
This kind of challenges has appeared in social networks, very recently, and some stand out for danger and consequences for compliance.
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