The 26th Congress APDC: Media have difficulty in entering the Digital – SAPO Tek

During the "State of the Nation of Media", the panel that closed the first day of the 26th Congress of APDC, they were in discussion of the changes undergone by the media and by the players of the industry of the audiovisual content at the hands of new technologies.

at A time of substantial change in patterns of consumption of television content, programs and series, think about the future of the tv networks and their channels is in the order of the day.

Gonçalo Reis, chief executive officer of RTP, said that the open channels, or free-to-air, are still alive and strong, and underlined its resilience in the face of all the challenges. He added that these channels have the ability to reach a much larger number of consumers compared to pay TV channels.

don’t be mistaken if you think that digital dimension is the future of tv networks, at least in the near future. Rolando Oliveira, administrator of Controlinveste, said that "the jump to digital" on the part of these entities has not been successful.

advertising is still the "air" that online services still need to breathe and that provides them with the revenue indispensable to the continuity of their business. Rolando Oliveira said that 90% of the advertising revenues in Europe are açambarcadas by the colossus that is Google, a company extra-european. This leaves a portion of the 10% about which they have to compete of the entities of all the countries of the Old Continent.

The executive’s Rights believes that this is why the newspapers and tv channels have not been able to succeed in the online environment. But, as he noted Gonçalo Reis, has to register the strong presence that the open channels have on social networks and their approach to the consumers through these tools.

The production of content was also on the table this session, and Francisco Pedro Balsemão, CEO of the Group Impresa, has highlighted that the production of audiovisual content "is an industry very strong" and highly exportable.

however, the executive stressed that the production of content national, such as series, movies, or soap operas, it costs money and that is more costly than the purchase of this same kind of products abroad.

in This context, Francisco Pedro Balsemão said he would be "welcomed" aid to government that would "level the playing field" of competition, with television stations that already benefit of this type of grant.

the president of The Regulatory Authority for Social Communication, charlemagne, believes that the future is still seen with "eyes analog", despite the fact that today be more than obvious that digital is the next step.

"it Is necessary to release the digital future of the dictatorship of the past analog", sentenced the responsible, alluding to a phrase of the Spanish philosopher Daniel Innerarity, who wrote that "it is necessary to release the future of the dictatorship of the present".