Wednesday, September 7, 2016

iPhone 7 is more of the same with expected changes and comes to Portugal 16 – Daily News – Lisbon

The new smartphone from Apple has two versions. Prices start at $ 649 in the US

Tim Cook took the stage with a blue plastic party glasses, but the atmosphere that lived in the presentation of the new iPhones 7:07 Plus was lukewarm . The audience that filled the Bill Graham Civic Auditorium in San Francisco did not enter the mass hysteria that characterized previous presentations of the brand. The reasons are simple:. These iPhones introduced no revolutions and almost everything had already been revealed in recent leaks

“We are so excited about the iPhone 7,” said Tim Cook, who seemed quite excited before calling the stage the global vice president of marketing Phil Schiller, to the honors of the presentation. This time, the iPhone 7 and 7 Plus have more differences beyond the screen size (4.7 and 5.5 inches). Pre-bookings for the two models already open on Friday and phones hit stores on 16 September, where Portugal was soon included in the first batch of countries. prices in euro in the Portuguese market should be revealed soon, but in the US start at $ 649 for the iPhone 7 32 GB and $ 769 for 7 Plus with the same capacity. Other versions disappear – there will not be 16 or 64 GB, only 128 or 256 Gb

The lack of audience excitement not surprised the Gartner analyst Tuong Nguyen, who spoke to the DN.. “In fact, I saw nothing really exciting,” he admitted. “We live in an age where there are very few surprises.”

The end of the audio input

Looking for new phones, it is difficult to distinguish them of the two. At the visual level, a new color appears, jet black, with a bright touch, but the design is very similar to the 6 and 6s. The most visible change is the disappearance of the audio input for headphones, something that spoke and did not seem to please anyone. Now, the headphones will function through the Lightning port, which is used to charge the phone battery, and Apple includes in the box an adapter for those who want to continue using your old headphones. What brand did not explain is how you can use these headphones and charge the battery at the same time. Perhaps on purpose, because the company introduced the wireless headset AirPods. Have a processor inside, the W1, and sensors to activate Siri with a touch of a finger. One need only turn them once a device and then are always paired with battery that lasts for 24 hours of listening. They are not free:. arrive in late October for $ 159

Phil Schiller defended the decision to end the audio input, which had been criticized by the co-founder of Apple Steve Wozniak. “When we have a vision of how the audio experience can be, we want to get there as soon as possible,” he said, noting that Apple had the “courage” to move forward. This vision materializes in AirPods, because the brand sees the wireless much more functionality than simple wire headset. Is a new wearables for the company.

Improved hardware

Apple spent the two-hour conference to say that this is “the best iPhone always “,” the best chip used in phone ever. ” It’s all better, no doubt, but “this is no more than logical, it is not so that technological advances work?” Asked analyst at Gartner. What will please most users is the superprocessador A10 Fusion, 40% faster than the iPhone 6s and 100% better than the iPhone 6. Schiller until compared with the original iPhone: 240 times better. Apple has dominated this field, managing to consistently beat rivals in performance tests, and 7 will be no different. However, this is not to solve a problem – 6s was too fast. It is an increase, such as changing the Home button, which now has a “táptico engine” behind that returns sensations as touch and responds with different options at different levels of force. The interesting thing is that programmers can develop unique touches to the interaction with your apps

solving a problem is resistance to water and dust. – Moreover, something that also comes the new smart watch Watch S2 also presented this Wednesday.

In the chamber are large investments and differences between 7 and 7 Plus. It is the latter will have a dual camera, “an incredible tool” that will enable 10x optical zoom with the precision of a professional lens.

In both iPhones, the main camera has 12 megapixels, six elements lens and sensor 60% faster. The front camera will have 7 megapixels. “It’s a supercomputer for photos,” summarized Schiller

The question is what you think the market:. Nguyen Tuong the analyst says that users “have chosen their field” and or use iOS or Android use. The replacement cycles is varying. The 7 changes little. “I think it will be a hard sell,” concludes this expert Gartner.

Los Angeles

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