For the first time, the BQ presented on the same day its new range of smartphone, named Aquaris U, in Portugal and Spain; for the first time, the BQ has presented its new range of smartphone, named Aquaris U, in the same week of its release, which happens this Friday, October 29. However, the Spanish company has maintained the philosophy of its origin: to democratize technology, offering devices with a balance between technology and price that makes our competition.
“The launch of Aquaris U, Aquaris U Plus and Aquaris U Lite is, in a way, to reconnect to our beginning, the democratization of the technology, provide the market with smartphones equipped and features at an appropriate price. The truth is that we listen to consumers, what they wanted to have on their smartphones, although without paying a high price for these technologies,” said the person in charge of marketing of the BQ for the Portuguese market, Sandra Castro Coelho, in the presentation of the new range Aquaris U, which took place in Lisbon, on the same day that the devices were presented in Spain, a proof of the importance of the Portuguese market for the company in the neighboring country.
“I’m going to actually give a personal opinion: I believe that this range is most appropriate to the national market than the Spanish, goes to the encounter of the Portuguese public demands, it will meet your needs.”
The head was keen to point out that the effort of the engineers of the BQ was huge to be able to “canning” all the technology that the three devices feature (see more below), “mainly due to the specifications requested by consumers in our days.”
“The position of the BQ is very close to the consumer and we want to return to thinking that we can once again achieve this goal”, he defended.
Sandra Castro Coelho admitted also that one of the goals of the brand is to enter in the sales programs of the national operators, “as happens with any brand”, but that this is not an obsession in the BQ, “is not a primary objective, since, fortunately, we have achieved our goals through sales on our website and in the trade”.
This success, according to the director deputy general of BQ, Rodrigo del Prado, owes much to the three “Bs”: “Good, beautiful and cheap.” Three characteristics present in the range U.
“we Have a really good terminal on a good price, it is a range for all and for all. People looking for a bit of the best of a smartphone will find on the Aquaris U (…) our goal remains to make the technology a tool accessible to all. This was the rational that we have worked with range Aquaris U.”
Rodrigo del Prado, who made a point to introduce the new models in Lisbon, did not hide the satisfaction with the result of the BQ in the domestic market, sufficient reason for their “gymnastics” in terms of travel. “The Portuguese people deserve this attention, because this is really a market that is very special to us.”
In relation to the devices themselves, here are some specifications:
Aquaris U Plus
• First smartphone BQ with rear metal, which includes a fingerprint reader ultra sensitive
• Processor Qualcomm Snapdragon 430 Octa Core até1,4 GHz
• Battery LiPo of 3.080 mAh battery, offering one of the best solutions with regard to autonomy. (“Autonomy is one of our identity passwords,” said Rodrigo del Prado, in Lisbon, portugal)
• rear Camera of 16 MP with 5 lenses, Largan and opening focal f/2.0
• front Camera 5 MP
• Model available in Black/Graphite grey and White/Gold in settings 16GB+2GB RAM and 32GB+3GB RM
• Price from 209,90€.
Aquaris U and Aquaris U-Lite
• Curves side to improve the ergonomics and the housing back slightly curved reduces distortion by diffraction and improves the perception of acoustic
• Screen with glass Dinorex, which increases the resistance to impacts and risks
• Aquaris U account with the NFC technology, includes a procesador Qualcomm Snapdragon 430 Octa Core up to 1.4 GHz and with a battery LiPo of 3.080 mAh. Includes a rear camera of 13 MP with 5 lenses, Largan and an opening focal f/2.2 and a front camera of 5 MP
• Aquaris U Lite incorporates a processor Qualcomm Snapdragon 425 Octa Core up to 1.4 GHz and a LiPo battery of 3.080 mAh. Includes a rear camera of 8 MP and a front of 5 MP.
• The two models will be available in Black/Graphite grey. The Aquaris U will be on sale for 179,90€, and the Aquaris U Lite for 149,90€.
About the chambers, the BQ has revealed, through a press release, the following:
“THE BQ continues to invest in the photography. His renewed application camera allows you to take the best of each instant photo, even photos on the go, thanks to the technology of focus detection of the phase, PDAF, or with great contrast, where the function HDR, High Dynamic Range, you can get photographs more real.
it Also offers the best possibilities on manual adjustment of parameters such as the time of exposure, focus and ISO. In addition, pictures can be saved in RAW format to be edited manually.
The camera application records video with a resolution of 1080p FHD. It also allows you to create clips that are in the movement of great beauty in a Time lapse and take pictures while recording.”
note that the range Aquaris U is available today via the website of the Spanish company, going into the shops to national next week.
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