It looks like a giant tablet, installed in the atrium of the Lisbon Metro’s busiest stations. On one side is publicity and the other has everything you need to know to know the city: cultural agenda, news, where to eat or shop, monuments to visit, how to move, or to take a selfie. It’s Tomi was born in Viseu and has reached the capital.
There are now 34 Tomis scattered 19 subway stations, as Baixa-Chiado, Marquis of Pombal and S. Sebastian. It is the “first urban interactive information network” in Portugal, José Agostinho guarantees, executive director of TomiWorld, Viseu company that developed the technology, presented as a pioneer. Besides the capital, there are already some devices installed in the north and the Algarve. “Over the next six months we have Portugal full of Tomis “, believes the entrepreneur.
The network inaugurated this Tuesday is a partnership between the Metro Lisbon, it just provides the space, and companies Multimedia Outdoors Portugal (MOP) and TOMIWorld. According to Augustine Joseph, the project represents an investment of EUR 1.5 million, which is expected to recover in private four years through advertising revenue.
At a distance of a touch, the user finds the Tomi information, in English and Portuguese, divided into four categories and organized according to criteria of proximity. Can, for example, searching a restaurant for dinner in the area where the station is located, make a reservation and see what the best way to move up there. Or get to know the local news and calendar of performances and cultural exhibits. – You can even book tickets
The device has an integrated camera that lets you take pictures (famous selfies ) and send to email or share on social networks, and it is still possible to send all the content to your smartphone using a QR (kind of mobile bar code) code. Privacy is assured, ensures Joseph Augustine: “The only thing we ask is for the user to share the e-mail, and we have a function hide , replacing the letters with asterisks as he writes. “
Transportation icon you can search for routes, including the duration of the journey, the most suitable public transport and the cost of travel. “In the future we want to include network information, such as disturbances exist in either Metro or the rails,” added Luis Barroso, administrator Carris and Metro de Lisboa. Responsible for this, the Tomi “is an opportunity to offer more service to users for free”, after last year the company has made available access, also free, wireless Internet access in some stations.
For now, the network device Tomi includes the stations of the Military College, Zoo, San Sebastian, Baixa-Chiado, Restorers, Palace Square, Santa Apolonia, Campo Grande, Ciudad Universitaria, Entrecampos, Campo Pequeno, Saldanha, Marquis of Pombal, Rat, Cais do Sodré, Rossio, Alameda, Airport and East. In the future may include other locations. “The idea is to be in all places where it makes sense, where people circulate as areas with a lot of trade,” says Vasco Perestrello, administrator of the MOP, which found in Tomi the solution you were looking for three years abroad.
“Since the digital appeared I’ve been looking for a technology partner to help me rephrase the presence of outdoor ,” he says. It was found that the US partner, but need not have gone so far. Portuguese era.
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