WhatsApp becomes completely free
The company will abandon the subscription charges required from the second year of use and “test” commercial content targeted to users.
12:33 • Business
Zacarias Paulo Gomes – Business Journal
The electronic platform WhatsApp messages will dispense with the collection of an annual subscription fee to use the service after the first year of use, As should be supported by gains directed commercial content.
The announcement was made Monday by company founder Jan Koum, who hopes that the measure could lead to remove some of the obstacles that users of the application were faced, in particular that they had to credit card payment.
The signature scheme] “does not work that well,” admitted the head during a conference in Munich, where said he did not want that users “think that, from a certain point, your connection to the world will be stopped” by the end of the gratuity period.
So far, the platform use, free of charge in the first year, implied after the payment of 99 cents (90 euro cents) for each of the following years. “Of course, it may be thought that our plans to keep the free WhatsApp charges and our announcement today means that we are introducing third-party ads. The answer is no,” then assured the company in a statement to technology site Re / code, which advanced the news.
The company says that, alternatively, will be “tested” forms of direct communication between users and “businesses and organizations” by deleting unwanted ads and “spam” . The WhatsApp thus follows in the footsteps of another application owned by Facebook, Messenger, already allows direct contact of users with companies that are customers and is developing a payment system.
The platform WhatsApp was bought in October 2014 by Facebook in a deal of 22 billion dollars (20.17 billion euros at current price).
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