The telephone booths are becoming less and less used with the use of the phone for most people. Although there are some resistant to extinction in New York 500 booths will be replaced by service points wi-fi free until July this year, and the forecast is that by 7500 units will be withdrawn at wireless web link exchange.
Each point of wi-fi have an electronic screen on each side for there to display advertisements. Each panel will still have a tablet where the user can find information about the American city or surf the Internet, if not equipped with a device with online access.
The project LinkNYC is called and is being managed by CityBridge, a join-venture that brings together three technology companies – Qualcomm, CIVIQ Smartscapes and Intersection – which estimates the replacement process and the creation of points of wi-fi more than 200 million dollars, according advances the Wall Street Journal .
The LinkNYC already started and, according to CityBridge, offers a broadband speed of 1000 megabits per second, about 100 times the speed of traditional wireless telecommunications operators, a very significant value for a city where coverage by the mobile network is hampered by numerous skyscrapers there built.
The CityBridge expected get high values with the project with the advertising that may appear in points wi-fi , and during the one-year contract will have to pay the city of New York $ 500 million or 50% of profits, whichever is higher. For now, the company confirmed that already has several endorsement deals signed, but refuses to identify their customers.
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