Apple buys start-up of artificial intelligence to analyze facial expressions
Apple bought the start-up Emotient, which develops emotion recognition software based on facial expressions. The Adventures technology in artificial intelligence to improve research in the automotive industry.
The company led by Tim Cook is to focus on augmented reality and, therefore, acquired Emotient. The start-up develops artificial intelligence software that recognizes emotions based on facial expressions, writes this Friday, January 8, the Financial Times.
The British newspaper notes that this Apple’s business is to to improve research in the automotive industry. Back in September had arisen the company’s efforts news to launch the electric car market by 2019.
Apple confirmed the purchase of Emotient Thursday, but did not disclose further details of the deal or plans I had to California start-up.
The Emotient, founded in 2012, already has patents to test artificial intelligence technology to analyze facial expressions and decode emotions and feelings. According to the Financial Times, prior to acquisition of the company by Apple, the site of Emotient described his work as “a collection of faces” to create “sensitive machines to emotions.”
“And if their devices were able to read their emotions and respond to them? “suggested a promotional video Emotient published two years ago, illustrating various system uses, such as organizing photos based on facial expressions or a car to propose a new route after to detect the frustration of the lead.
According to the Financial Times, the Emotient has fewer than 50 employees and achieved about 8 million dollars (7.35 million euros) of investors such as Intel Capital. Initial company’s customers were mainly merchants and advertisers who wanted to understand how consumers reacted to their products.
This year, Mark Zuckerberg, head of Facebook, said that would also invest in artificial intelligence personal level, challenging to build an artificial intelligence system to help at home and at work.
Augmented reality and virtual reality were also two of the major themes of the Consumer Electronics Show, held this week in Las Vegas, United States of America.
Emotient from Emotient on Vimeo.
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