Meanwhile, on Monday, preparavas you to go to sleep, the Uber was taking a huge step towards a greater independence of Google. The company of “ride” better known the internet to Microsoft bought part of its Bing Maps. In practice, Microsoft will no longer collect data to develop their maps; this task will be in charge of Uber.
The terms of the deal were not relevados, but the Redmond company sold the Uber products like cameras (for functionality style “street view”), a data center and even about a hundred engineers, as well as some of licenses the intellectual property of Microsoft. By mid-June, Berian McClendon, a former director of Google had in hand Maps creation, was hired by Uber.
Much of the data for Bing Maps were already collected by partners such as Nokia. However, Microsoft itself was responsible for gathering information to aerial maps, 3D visualization and navigation-style street view. Now, these images will also be collected by partners – including the Uber -; the Redmond company will focus its efforts on the interface / experience of Bing Maps, a layer that overlays the data and images of maps.
The Uber has thousands and thousands of cars under his platform. With a camera on top of all these vehicles, the possibilities are more extended and also the speed at which data are collected, as Microsoft had to take the car for purpose road.
Currently, Uber app uses Google’s map system, one of the first investors in the company. The big question is whether the Uber will drop the Google Maps and get a Here map unit Nokia.
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