Yahoo and Microsoft have renewed an agreement that had been signed in 2009, still in Steve Ballmer’s management, the former CEO of Microsoft
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agreement signed in height between Steve Ballmer and Carol Bartz, former CEO of Yahoo, aims to unite the two brands in two areas; in the area of research, where Bing would provide their tools for Yahoo, and in advertising, where Microsoft delivery to Yahoo advertising management.
With this agreement, Microsoft’s search engine , Bing, loses the character of exclusive on all platforms focusing only in desktop computers, where most traffic is generated by this search engine.
Microsoft, as expected, have their counterparts in this business, and the main, relates to the exclusive rights to sell ads on search results.
The partnership signed by the former CEO of both brands had the agreement a period of ten years. The agreement will remain almost the same, changing only for Yahoo, which is replaced by Mays flexibility to adapt some functionality the different platforms where it operates.
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