Google changed the rules in the mobile search. Learn what changed
The Google updated the search algorithm. From Tuesday, the order in which the websites are listed in the Google mobile search is different. Sites that are “mobile friendly” will benefit.
From this Tuesday, April 21, searches the Internet via mobile devices are different. The aim is that people who use this search engine on smartphones have an easier reading in a smaller screen. According to Business Insider, about 60% Web traffic is coming from the mobile devices.
The big change that the American technology introduced – which was announced in February – was a search algorithm update on mobile. This update causes the order in which the sites are listed when the user performs a search, may be different, according to the international press. The algorithm will favor sites that are “mobile friendly”, and are for example “responsive”, which means that, regardless of the size of the screen, there are no distortions. Sites that are not equipped with these features will be “demoted”, going arise in most cases only after the sites adapted to mobile.
“This change will affect mobile searches in all languages of the world and will have a significant impact on our search results. Consequently, for the users will be easier to find more relevant search results and with the highest quality and that are optimized for their devices, “can be read on the Google blog.
Many companies may be affected by this change. Smaller companies may be particularly penalized, that assuming they have less capacity to adapt. Sam Gooch, system optimization specialist research cited by El País, “Google is forcing the firms have or will lose their business.” “On April 21, many small businesses will be really surprised by the fact that the number of visits of your sites has fallen significantly. This will affect millions of sites on the Internet,” he argued Itai Sadan, CEO of Duda, a company that creates sites, speaking to Business Insider.
The New York Times states that this algorithm is a closely guarded secret, yet a technological spokesman explains that “while the move to ‘MOBILE friendly ‘is important, we continue to use a set of search results The intent of a search query is still a strong signal “
.” – so if a page with a high quality content with not for ‘mobile-friendly’, can continue to be listed at the top if you have a good content for the search, “he added.
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