Change in Google’s search algorithm can affect millions … – publico

                 

                         
                     

                 

 
                         

From this Tuesday, Google’s search algorithm will undergo a change which could have disastrous consequences for the sites that do not have a version for smartphone and tablets . The sites which construction takes into account the mobile devices, considered mobile-friendly , will be favored in the polls, shooting those who have a thought design just for desktop or portable for places with less visibility.

                     

                          Last November, Google warned of the need for sites adapt to mobile devices and to have in mind four criteria to ensure that, when surveyed, were easy to navigate in smartphones and tablets . Thus, a page would be considered mobile-friendly is not obliged to use software unusual in mobile devices; would be easy to read without requiring changes of zoom ; adapt the size of your content to the screens of devices to avoid constant fiddling in the scroll of the page; and to put links in areas that did not take users to accidentally click on access to unwanted pages.

Three months later, in February, the ad official. From April 21, Google will switch to the mobile-friendly as a mandatory criterion when applying for a ranking sites after a search . “This change will affect searches on mobile devices in all languages ​​of the world and will have a significant impact on our search results. Consequently, users will find it easier to obtain relevant results, high quality research, which are optimized for their devices, “warned the company.

” significant impact “that the Google speech can be huge, since currently 60% of traffic online is done on mobile devices. Despite about two months data for the sites adapt smartphones and tablets , some talk in the event of looming an mobile-geddon , which will endanger millions of pages, as considered the Business Insider Itai Sadan, chief executive of Dudley, company dedicated to the construction of sites .

Para Sadan, small businesses will be the most affected by the change in Google. “I think people who are at risk are those who do not know,” he noted, stressing that as of Tuesday, and only then, many of the sites associated with small businesses will realize that there will be a significant drop in demand for their content. “This will affect millions of sites on the Internet,” he said.

These sites will eventually appear most likely only in the second or following response pages a Google search, which means that, in order of relevance, will be near the bottom.

For pages that want to know if they are mobile-friendly , Google created a test page that parses a URL and indicates whether the page has a design compatible with mobile devices.