According to the latest rumors, Samsung is planning a new program which will sell top smartphone range “recycled” with very attractive discounts.
The news was first published by Reuters, which said the manufacturer intends to raise the profits of the mobile sector and maximize its cost efficiency. To put this new program underway Samsung will use top range smartphone users who returned their smartphones to Samsung because they are part of contracts with smartphone update option. The new program should start in early 2017.
Once “recycled”, Samsung will return to market devices at a reduced price, but still do not have any information about percentage that will be cut from the original price. It was also not clarified what the exact process of “recycling”, but it is expected that the manufacturer has some standard procedures in action, such as changing batteries and external covers.
Not surprisingly the percentage of Samsung’s market is falling gradually, with the rapid growth of Chinese manufacturers such as Huawei, Lenovo, Oppo and Xiaomi. The vast majority of these manufacturers to bring high-quality smartphone markets at a fraction of the price that Samsung sells its devices. This process of “recycling” can help Samsung to increase sales of devices and to be able to sell the high-end “recycled” may also be able to somehow achieve sales of smartphones of their Chinese competitors.
One of the negative points you come up with this new program, which can even prove to be like a “shot in the foot,” it is the fact that the marketing of “recycled” top smartphone range is likely to affect directly the sale of devices mid-range Samsung.
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