Within one month of entry into Portugal from Netflix, the largest streaming service, the operator In preparing to launch on Monday a similar service: N Play. A bet you want to respond to the new Portuguese TV consumption habits.
In October Netflix, the largest service streaming movies and series, arrives in Portugal. And since the announcement of the expansion of the supply of American business to the domestic market, operators have reacted to the future competitor with some similar offerings.
This strategy of the operators intend to respond to the global trend of TV consumption nonlinear. According to the study Ericsson Consumer Lab TV & amp; Media about 78% of Portuguese consumers consume streaming content several times a week.
Vodafone Portugal was the first operator to offer the Fox Play, service video on demand of Fox International Channels, which allows watch a multiplatform component (TV, computers, tablets and smartphones) to a selection of some of the series of the group’s channels.
This service is exclusive to Vodafone for some time and is now also available now on Nos.
Now, the operator led by Miguel Almeida is preparing to launch a video on demand service itself: the N Play that for a fixed monthly price, gives unlimited access to content available on all screens
According to a statement released Friday by In, the service will be available from Monday and will provide various movie titles series and children’s content, all in HD.
“Movies and N Play service series are renewed every month and are available when and where customers want in the video club area, directly from the TV or PC, tablet and smartphone” says the operator.
This month, “the highlight of N Play offer” “will for the exclusive 6 movies of the epic Star Wars saga,” according to the same statement.
Game of Thrones, the Big Bang Theory, Boardwalk Empire or Fargo are some of the series available through the service of Nos.
This offer We will be available to existing and new customers of Iris, service television by subscription it, for a monthly fee of 7.50 euros.
A price must be lower than that of Netflix, which on average is around 9.99 euros in Europe. However, to subscribe to this service is not necessary to join a of a particular carrier service package.
As part of the launch of the new on demand package operator will freely available service during the first three months .
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