Study links red aggressiveness, authority and dominion … – RTP

 

Lusa
 13 May, 2015 08:01
 
 

 

 Research, by scientists of Anthropology departments and Psychology at the University of Durham in the UK, a correlation is seen between the red and the idea of ​​male domination of testosterone.
 

 To carry out this investigation, scientists numerically changed the color of menswear in 20 photographs. These men were successively presented dressed in red, blue and gray. One hundred observers (50 men and 50 women) later assessed the aggressiveness, the authority and the emotional state that extract photographed.
 

 The men presented with a red t-shirt were considered “more aggressive,” most dominant “,” bolder “and as having more chance to win a competition.
 

 Observers automatically attributed them very specific personality traits.
 

 Red was considered synonymous with red and anger by the observers of both sexes. But only men considered this color as a sign of dominance.
 

 The study also found that wearing gray or blue colors does not convey any aggression print or authority.
 

 The photographed men are not seen as being in a state of anger. And this both for observers and observers.
 

 For scientists, the results show that there are striking associations between wear red clothes and the social perception of the person.
 

 Red seems to send specific signals among humans, triggering mental associations, even outside of any context of competition.
 

tags: Anthropology, Biology Letters Royal Society,

• . Fix

     

• Readme

     

• . Print

     

• . Send

     

• . Share

     

• . Increase

     

• . Decrease