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Every passing day comes new to Facebook. After the calls of videos through the FB Messenger, after the project of your own search engine, now comes a new focus of investment for the social network Mark Zuckerberg.
This is the “Instant Articles “which, while not assumed by any responsible social network can be a tool to compete with Google News, the largest news aggregator.
The Instant Articles is to publish newspaper articles directly in Facebook, rather than sharing links to the respective pages
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This has raised questions in particular the sources of revenue of some publications, living, especially advertising.
According to the New York Times, citing sources social networking, publications, like the own pages of newspapers, can add their own ads and thus raise revenue. Also may choose, according to the same source, ‘accept’ Facebook advertising and share revenue with social networking
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For now, only a few publications are available in ‘Instant Articles’, including the New York Times. This application, for now, is only available for iOS, the mobile operating system from Apple. Will soon come to Android, according to The Verge.
One of the advantages of ‘Instant Articles’, according to its creators, is that this charge the news 10 times faster than the news loaded in sites, which take about 8 seconds to open.
“People share several articles on Facebook, especially in our mobile APP. However, today these stories take on average eight seconds to load, making them by far the slowest Facebook content. Instant Articles will make access to read 10 times faster than the standard of other articles published on the Internet, “says a statement from the social network about this new APP.
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