Facebook launched on Tuesday (12) a tool for interactive news media outlets publish directly on the social network for them to be displayed by smartphone and tablet application.
Called Instant Articles, the appeal was already announced with nine partners: “The New York Times”, “The Guardian”, “Spiegel”, “Bild”, “National Geographic”, BuzzFeed, “NBC,” “Atlantic” and “BBC News” .
Alternative links to the publication of the original sites, the feature speeds up loading pages, according to Facebook.
“People share many articles on Facebook, particularly for our mobile app . To update, however, these stories take an average of eight seconds to load by far the slowest single type of content on Facebook. Articles Instant makes the experience of reading 10 times faster than the standard articles of the Internet mobile, “he said in a statement, Michael Reckhow, product director of social network.
Another of the new tool functions are the embodiment of the reports for high resolution images that can be enlarged, videos running automatically, interactive maps and audio excerpts.
According Reckhow, Instant Articles was created to give the publishers’ control over the stories, experience with the brand and monetization opportunities. ” According to Facebook, the media outlets can choose to control the sale of ads served on their content or advertising platform social network. It can also monitor the audience with internal mechanisms.
The contents published by the initial partners in the new tool can now be read by users who access the network by iPhone app. Facebook does not say whether the devices running Android will be affected.
According to Mark Thompson, chief executive of New York Times Company, the company that publishes the “NYT”, membership was made to “increase the number users of the ‘Times’ on Facebook. “
” We have a long tradition of finding readers where they are and that means be available not only on our own website, but on social platforms frequented by many, potential users of the ‘Times’. “said
” It’s great to see the Facebook testing new ways for journalism to flourish on mobile devices, “said Tony Danker, international director of Guardian News & amp; Media.
No comments:
Post a Comment