HP will split into two companies to tackle crisis – veja.com

Market

Claudia Tozetto

The tech giant Hewlett-Packard announced on Monday it will split into two companies, an effort to optimize efforts in the midst of the biggest crisis in the history of the computer market. The industry of personal computers and printers will form a new company called HP Inc. and the hardware unit and corporate services assume the name of Hewlett-Packard Enterprise. The separation will be completed by October 31, 2015

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HP was founded in 1939 by Bill Hewlett and Dave Packard, two Stanford University students, in the garage of a house in Palo Alto, California. Besides being one of the largest technology companies in the world, HP was one of the companies that drove the emergence of Silicon Valley in the United States. The company, which started manufacturing calculators, became the leading PC maker in the world, but lost the job to China’s Lenovo in late 2012.

In recent years, HP has been struggling to keep between giants amid the worst crisis in the history of computer sales. The reason: the exponential growth in the use of mobile devices around the world. Delayed, HP tried to enter the smartphone and tablet market in 2011 with the launch of the TouchPad tablet. However, less than two months after launch, the company announced that descontinuaria the product. In 2013, decided to invest in low-cost tablets with Google’s Android operating system.

According to HP, each business account for about half of current revenue and profit of the company. By the end of October, when closing the fiscal year 2014, HP must register a revenue of 112 billion dollars. After the split, shareholders will receive shares of the two companies through a tax-free transaction. The company has more than 300,000 employees worldwide and already provided in your recovery plan, cutting 45,000 in the coming years. With the split, it is estimated that the cuts reach 55,000 employees

Strategy -. According to the statement released by HP, the HP Inc. division will expand the focus beyond the personal computer market. “An independent new HP will be well positioned to innovate in all our traditional markets as well as expand our leadership in new markets such as 3D printing and new computing experiences – inventing technologies that help people create, interact and inspire” said Dion Weisler, who will assume the executive leadership of HP Inc. next year. The executive, who is now vice president for HP PCs and printers, was hired in 2012 after leaving his post as chief operating officer of Lenovo.

According to Ranjit Atwal, research director at Gartner, HP needs to find a way to make your most profitable products and also accelerate sales growth, otherwise the brand runs the risk of disappearing from PCs in the near future. The task is difficult. “HP has a weak presence in the mobile market, which is the fastest growing,” said Atwal. With the split, the company chooses a similar trodden by other technology companies, like IBM, that brand of personal computers disappeared after the acquisition of its PC division by Lenovo, and Nokia, mobile phone maker path that was merged into Microsoft and is now called Microsoft Devices

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