What Tesla has? – Express

Last week, the company that that is probably the most recognized icon of Innovation, announced a new car. AND? In a few days, Tesla had more than 250,000 orders and Elon Musk can smile with confidence about the future of his car brand that has not completed 15 years of market. One more draws near: every pretender to the Model 3 had to pay $ 1000 by booking the car that will only be delivered sometime next year. But why this car is so important? The Model 3 is, for Tesla, the massification of the electric car. Let me explain better

The Tesla is the Apple of cars. – At least while the company’s iPhone does not launch a car. This is how the company is percecionada by users and the market. As Apple did for smartphones also Elon Musk had a vision for the entire ecosystem of electric cars. Ie not merely act in one of the vertices. Therefore, the company launched cars while putting on the roads, a fast-supply network. Questions about the similarities with Apple? See the official presentation of Model 3, held last Thursday, watch the reactions of the public and the style of Elon Musk during the event. You can see the video in full HERE.

The American company never sought to make a “cell on wheels”. No. The Tesla superdesportivos are charged with emotion, design and, of course, technology. Are expensive cars, it is true, but they have the power to give pause to those who have stuffed wallets enough to buy a Ferrari.

After walking a few years to cultivate a green image with acceleration of 2.8 seconds from 0 to 100 km / h, Tesla gives the jump to the mass with the Model 3. A car with a price starting in the $ 35,000 – for here must pass some 40 thousand euros. Yes, it’s the first Tesla accessible to a wider audience that aspires to an electric car, but not any old car. This Model 3 is not as electric that started us used to seeing in the cities. This is a car for those who only admit replace the combustion engine with an electric can. That is, with performance. And in this aspect, this Tesla meets. After all, you have the luxurious look of the “older brothers”, can reach 100 km / h in just 6 seconds and has an advertised range of 350 km. But it does. Who buy a Model 3 will have access to the Autopilot, the system that brings together a number of sensors and software. It is this combination that allows the car basically lead alone. . Already experienced the “Exame Informática” and you can watch the video HERE

Reuters

This is the right time for Tesla to open the spectrum of its offer. The company has invested in the last 12 years a lot of money in research and development and is time to achieving the much coveted sales of 500000 cars / year.

The Model 3 is the door for that purpose. Pre-orders have already passed the 250,000 vehicles surpassing the expectations of a surprised Elon Musk has confessed on Twitter his astonishment at the high adherence to this car – You can follow the boss of Tesla HERE

By the way,. the most extraordinary in the ordering process of the Model 3 was the fact that buyers have directed the stands Tesla to effect the car reservation. They could have done it online in a few seconds, but made sure to go to the site and talk to someone. So it was ridiculous to see queues to book a car. . Something that brings us immediately to what happens when launching a new iPhone and the fans camp out the door of Apple Stores

This is what distinguishes the Tesla competition: the emotional relationship with brand. Elon Musk knows it and has already announced that these early adopters will receive some gifts made by pre-bookings. But let us analyze: that another automobile manufacturer managed to make more than 10 billion dollars in 36 hours with orders for a car that is only delivered next year? What other manufacturer managed to make an electric car with luxurious look, full of technology, with a range of 350 km and with a price of $ 35,000?

If you can build upon this cult image, Tesla will be a serious case in the world manufacture of automobiles. Like Apple, the company is an outsider in the industry and this apparent weakness is actually an advantage over the manufacturers installed.

Of course electric vehicles still have a long way to go to become the rule in the road. But this time, Tesla strategy makes sense: if it is to replace the combustion engine, better do it for a car with good design, technology and performance.

I have had the opportunity to drive a high-end Tesla and the experience is good. In my case, I was conditioned because he face a challenge of autonomy which eventually make me do average 80 km / h in a supercar. But there is something that is impossible not to admit, who drives an electric car realizes quickly that the future of the automobile passes through here. And, it seems, Tesla will play an important role in the development of vehicles, loading networks and own batteries. Incidentally, it is important to clarify that, in addition to vehicles, Elon Musk company is essentially batteries. For cars, but also for homes and organizations. By the way, build batteries will be even, the main activity of the American company, in a world where we want renewables remain buried fossil fuels. That is the way we are doing. By the way, we have to do if we want to keep the planet habitable for future generations.