iPhone sales, Apple’s mobile phone, fell for the first time since the first version of that device was launched in June 2007. This drop led, globally, also sales and profits of the company that has Tim Cook as CEO fell for the first time since 2003.
“we had a very busy and challenging quarter,” said Tim Cook in a conference call with investors of Apple, according CNN. “Despite the pause in growth, the results show an excellent performance of our team against the headwinds of macroeconomic.”
iPhone sales fell 16% in the first quarter of 2016 (51.2 million) when compared to the same period of 2015 (61.2 million). The product recorded the biggest drop was the iPad, which fell from 12.6 million to 10.2 million in the space of a year, represented a decrease of 19%. Computers (laptops and desktop ) fell 12%.
After the announcement, Apple shares plunged 8% and were worth less than $ 100 (88.5 euros) each.
the sales value of the first quarter of 2016 stood at 50,600 million dollars, representing a decrease of 13% compared to the 58 billion dollars in the same period of the year past. Still, Apple continues to make profit looking to the first quarter 2016 figures (10.5 billion dollars). – But considerably less when compared to the same period of 2015 (13.6 billion dollars Thus the fall is in the order of 22%.
According to CNN, the dollar value of the increase will also be behind the less favorable results from Apple. According to the technology, the US currency had not risen, the drop in sales would have been 9% and not 13%.
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