The shops raised prices before Black Friday and then present a considerable discount or even sell more expensive denounce the DECO technicians
The DECO analyzed 1862 seven stores products at retail and online, between 16 and November 27, the last day a large discount Friday s (Black Friday A, a US imported practice that follows the Thanksgiving Day Thanksgiving). Concluded that increased the price of 10% of the products.
The result did not surprise the technical, since the study was based on complaints from consumers with price increases of reports on the eve of discounts or sales.
Tito Rodrigues, coach of DECO / PROTESTE says they found two types of situations when comparing prices before and after this promotion. “The usual, the discount real Black Friday was below the advertised and the case in which the rebate was negative,” i.e., the item has sold more expensive.
“One in every 20 products analyzed violation of the law of Balances and Promotions and the Law on Unfair Commercial Practices, “denounces the DECO. Asks the ASAE and the Consumer General Directorate to sanction the undertakings concerned, can these pay fines up to 45,000 euros for each violation
compared items from seven companies:. FNAC, Popular Radio, Worten, El Corte Ingles, Staples and Box, and only the last two recorded no problems.
The three most egregious cases were detected in Worten and the People’s Radio.
In Worten, the price the TV LG 55UF770V increased by over 60% on the eve of Black Friday . and, after discounts, ended up costing over 340.20 euros. At the same store, the value smartphone Samsung Galaxy S4 i9595 4G (16GB) rose 100 euros on 24 November and the promotion was 80.98 euros. The consumer would have saved 19 euros if it had acquired five days before.
In Radio Popular, the price of TV LG 32LF5610 increased 80 euros on 18 November and had a 40 on the Black Friday , the client paid over 40 euros in the “Black Friday”.
The DECO sent, too, the study results to the Ministry of Economy and called for measures. Among these, the release of the minimum price in the 30 days prior to the announced discount and / or promotion, and in the online, the graphic presentation of price variation practiced in the last 30 days.
Consumers, advise that before buying “a product involving higher levels of investment, to conduct a broad consultation of prices.”
According to the SIBS, the Portuguese spent about 700 million euros in the
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