Sapo changes image to become global brand – Economic

Katie Simões

00:05

In addition to the changes already made in the portal, is being prepared a draft ‘e-commerce’.

A new ‘homepage’, designed for access via mobile devices, new content and a new image. Sapo portal of Portugal Telecom (PT) showed yesterday, by the hand of Celso Martinho, director of the Frog, his new look: “a modern brand, pure digital, mathematics respect our legacy but directs us very well in our future. “

The new brand was also adopted for the portals Frog Cape Verde, Angola, Mozambique and Timor-Leste, a logic of globalization. “We are a global brand. We know what is not to be thinking only in Portugal,” he said Celso Martinho, although it has not wanted to anticipate the frog will go to Brazil, to ride the merger of PT with Hi. “Assume an identity it has everything to be global, which lets you experience the project in any geography that makes sense, “said Director of oo Frog, who was also one of its founding 19 years ago.

Celso Martinho also stressed the global brand is also expressed through an own domain Toad. “Very soon the Sapo.pt will just be Toad,” he said, allowing betting in other geographies with greater ease. On the table is also a draft ‘e-commerce’, to be released soon.

A new ‘homepage’, available on all mobile platforms, eliminate the Frog Mobile. One new feature is a video diary of some comedians like Salvador Martinha, Franco Luis Bastos, Luciada Abreu Diogo and Faro.

The portal will also have a new page of Lifestyle, aggregating content of about 40 partners already working with the Frog. Already on Sapo Blogs, which has about 500 thousand blogs, new changes allow access and edit content on your phone or ‘tablet’. There was also a change and update the Banca Sapo, available to the operating system from Apple -. Come to Android in coming days

Innovation is one of the bets for the future of PT Portugal, hence the importance of the Frog , said Armando Almeida, CEO of PT Portugal. “80% of internet users use the Toad,” said the manager, adding that the portal has 550 million ‘pageviews’.

Armando Almeida left the air in the coming months, there would be more news the portal and the mobile carrier but did not anticipate that. “Still going to hear a lot of PT as a proactive company of the digital economy,” he said.

The contents of the Frog will, however, remain free, guaranteed Celso Martinho. The model used is supported by advertising, the main source of revenue for the portal. Still, the director of Frog admits that the experience with content ‘premium’ that bring added value to users can be done. “I do not exclude but this time we have no specific plans accordingly.”