Facebook will change again algorithm that defines the content … – Portal Communicate

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 Posted on Monday, June 15, 2015 11:41

    

             
                      Written by Writing Communicate
             

 

Based on the behavior of users, Facebook announced that it will again change algorithm responsible for the news feed. The social network will now measure the time spent viewing each publication and, therefore, will determine which posts are considered more interesting and have more prominence.

New enter into force in the coming weeks (Photo: Disclosure) Until then, the feed content was defined by the amount of interaction that users had with the publication, as tanned and comments, but the company found from research that not necessarily it shows the relevance of what is being posted. “There are times, for example, that people want to see information about a current and serious event, but do not necessarily want to like or comment on it,” wrote the software engineers Ansha Yu and Sami Tas, in a statement on the Facebook blog .

The note also explains that for the social network is not as simple to adopt the selection criteria, since most people can spend more time looking for a given publication because they have a slow internet connection. On the other hand, if users spend much more time in a particular content than in others it may be a good sign that what is important to her.

In short, the fact that a user does not roll the feed bar will help Facebook to realize that what was being displayed on that piece is interesting and thus can be prioritized similar content. The novelty begins to be implemented in the coming weeks. The network does not expect significant changes to the distribution and reach of fan pages with this update

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