video sharing site YouTube announced its first music award, to be presented in a live event on November 3, with the presence of Lady Gaga, Eminem, Arcade Fire and other artists.
YouTube said that the awards are a recognition that “music fans have made YouTube a destination of world music.”
“Now, to honor music fans and the music we like, we are announcing a new type of award – one fueled by you,” said the vice president of marketing for YouTube, Danielle Tiedt, in a blog post published this Tuesday.
The site, owned by Google, said it will release the nominees on the 17th October, so that after internet users choose the artists honored, “sharing the indicated through social networks, so that the awards are judged to view all, “the statement said.
winners are known in an event broadcast live to the presence of “some of the biggest stars of YouTube,” the company says.
The ceremony will include musical performances and collaborations Seoul, Moscow, London and Rio de Janeiro, with a main event live in New York.
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