Storefront TeK: Sony tries to capture market with new cameras ... - TeK.sapo

Sony is a company with traditions in various technology segments, one of them the photograph. The Japanese technology has struggled to achieve the maximum cross knowledge between different production areas in an attempt to build products more balanced market.

The company recently launched the Sony Xperia Z1, a smartphone with a 20.7-megapixel sensor, and also announced the lenses QX for smartphones. This is the power of photography in favor of portability.

But the company continues to invest in the segment of cameras and announced new equipment that stand out above all the technical specifications for machines small size.

TeK brings together some of the main novelties presented by the company nipónica and reinforce the commitment towards a market that has become increasingly difficult due to the explosive growth of mobile devices.

Sony ?7 and ?7R
Alpha 7 is second to Sony’s first compact camera in the world with a full frame sensor 35mm. The technological returns to bet on the concept of portability, but this time without losing quality compared to most professional machines.

cameras with Full Frame sensors manage photos with less noise and greater dynamic range in angle vision. Sony ?7 can capture photos up to 24.3 megapixels.

Capable of recording Full HD up to 60 frames per second (FPS), the new compact camera uses a new technology that promises the zoom does not sacrifice pixels by shortening the distance through the lens.

There is also a new X BIONZ processor that promises better results both in terms of shooting speed, as the actual quality of the pictures – even in low light environments.

Autofocus is hybrid and can detect various stages of fast way, and detecting contrasts with high accuracy. The machine mirrorless Sony is still compatible with the new range of Sony Lenses Full Frame.

The Alpha 7 has a three-inch tilting screen, support for Wi-Fi and NFC ensuring compatibility with a wide range of equipment and integration with online services from Sony.

With arrival to Portugal for the second week of November, the new camera will cost 1,525 euros and 1,830 euros with 2870mm lens.

Within the same range

Sony also introduced ?7R at all similar to ?7, but with a photo sensor capable of generating pictures with 34.6 megapixels. Also she and mirrorless lens 35mm Full Frame.

The Alpha 7R will be available in Portugal in mid-November for a price of around 2,135 euros.

Cyber-shot RX10
The new Cyber-shot model is itself a compact camera, the lens is not interchangeable, but according to Sony can reproduce similar results to the professional camera that normally require the handling of many more elements of photography.

fixed lens Vario-Sonnar T 24-200 mm allows for wide-angle zooms and telephoto lenses, capturing images with clarity even when the brightness is the most abundant element. The photo sensor Exmor R backlit CMOS 20.2 megapixels is what guarantees the highest sharpness of photos compared to previous models.

The Cyber-shot RX10 has an auto focus model intended for portraits of people, known as Eye AF. This way both people’s eyes it will always stay the camera focused.

In the remaining specifications the camera is very similar to the models of the Alpha above, presenting the same sensor BIONZ X, the holders Wi-Fi, NFC, and Ultra HD televisions.

The price of the new Cyber-shot will be 1,220 euros.

What do readers think TeK new compact cameras Sony? Specifications are attractive enough to eclipse the competition and to forget the considerable investment that has to be done? Let the opinion in the comments box.

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