Apple reduced orders to suppliers of new iPhone 5C - Público.pt

Apple is cutting orders to two Taiwanese companies that make mounting the iPhone 5C, a decision that led market analysts to conclude that sales of new equipment are below the expectations of the company founded by Steve Jobs.

Released in September, along with a new flagship model, the iPhone hit the market 5C as oa bet low-cost Apple to compete with its rivals generating a list wider and more diverse in terms of prices, as U.S. Samsung. But the cost difference is up by $ 100 over the iPhone 5S.

Within a month of the launch of the new smart phone, which has a poorer finish, Apple moved to a reduction in anticipated orders for the current quarter.

According

The Wall Sreet Journa l (WSJ), the company Pegatron, which is responsible for the assembly of about two-thirds of iPhone 5C received indication of a court orders in the order of 20 %. Also Taiwan’s Hon Hai Precision Industry, which assemble the rest of the remaining portion of the new smartphones, will see production cut by 33%.

A component supplier for the iPhone, the American newspaper does not identify, have been warned of a 50% reduction in supply orders, although it is not clear whether this is a reaction to a decline in sales or the decision of the assemblers to reduce their stocks .

Apple announced it had sold nine million iPhones over the weekend after the launch of two new devices, but without specifying the weight of sales of each.

Beside the Californian company, silence prevailed in response to requests for reaction from the media. But the WSJ reminded, in this edition Wednesday that several chains of marketing new iPhones decided recently cut prices of 5C. Are among them, the powerful U.S. retail chain Wal-Mart and telecommunications company China Telecom Corporation.

One of the reasons for the apparent failure of the new model low-cost lies in the fact that he was not a true low cost phone, not being able to compete in the market with models indeed Cheapest Samsung, HTC and Huawei. The difference of $ 100 for the new flagship Apple, which even has a locking system that opens with your fingerprint, the face will be worth a phone whose cover has ceased to be noble, to be substituted aluminum by hard plastic.