Huawei Consumer BG and Leica announce the beginning of a strategic partnership that will combine the technological and photographic valences of these brands to reinvent photography with smartphones.
More information about the partnership between Huawei and Leica, which include research and development, design, co-mill, marketing and distribution in retail, will be shared throughout the partner.
“the Leica is a legend in the world of photography, and we believe that no other manufacturer has revolutionized the industry as much as them. We, Huawei, we take great pride in the exceptional quality and Leica is exceptional in its’ sector, said Richard Yu, CEO of Huawei Consumer BG.
“The technology partnership with Huawei offers Leica excellent opportunity to introduce your expertise proven in the optical area, a new product segment and unlock new areas and business in the field of mobile devices. Smartphones are a very important contribution to the world of photography and open an important door to the Leica reach a new audience and new fields of action, ‘says Oliver Kaltner, CEO of Leica Camera AG.
Via Huawei Consumer BG, Leica Camera AG.
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