The rumors were confirmed. Apple introduced the new brother of the iPhone:. SE, a version that returns to models with four-inch screens and will position itself in the market at a lower price, to try to reverse the decline forecast iPhone sales
the new smartphone has the 5S design but technical characteristics similar to past models 6 and 6S, confirmed Monday the company led by Tim Cook during the conference held at the company’s headquarters in Cupertino.
This was the last presentation of new products of the brand of apple in this auditorium, which saw the birth of several products such as the iPod. . “Next year, in 2017, will be the new Apple Campus”, known for Space Ship, said Tim Cook, CEO of technology at the end of the event
iPhone SE will be available in four colors: gold, pink, light gray or dark. And it will cost $ 399 (16G version) and $ 499 (32G), the cheapest level ever of a new model of the iPhone family. A strategy to make the new more affordable device and, thus, respond to stagnant sales that have worried investors.
The launch of the new iPhone with a smaller screen also represents a reversal of the strategy in recent years either by Apple or by rivals. Smartphones with larger screens, from 4.7 to 5.5 inches, such as the iPhone 6S Plus, have gained ground in recent years, winning millions of users.
Greg Joswiak, executive Apple, began by explaining the return of Apple to models with small screens: “there are just people who prefer smartphones with smaller screens,” he joked, adding, immediately afterwards, that Apple has received requests from several consumers not to end the line mobile phones with smaller screens. Last year alone, Apple sold more than 30 million iPhone units with four-inch screen, he said.
The SE has a rear camera of 12 megapixels and the ability to shoot in 4K, such as iPhone 6. It also has the functionality of Live Photos and fingerprint reader (Touch ID). Already performance is two times faster than the iPhone 5S.
The new iPhone pre-orders kick off on March 24, beginning to hit the stores in some countries to 31 March.
by the end of May Apple account have SE for sale in 110 countries, and Portugla integrate this lot.
Tim Cook also took the opportunity to announce that iOS 9.3 for iPhone and iPad , is available from today. The new system update brings some new features such as the protection of notes with a password and a feature that reduces sleep disturbances eliminated the color blue.
New iPad Pro
As had also been released, Apple used the event to present the new iPad Pro 9.7 inches, as iPad Air 2. the previous model, released in November, had 11.9 inches.
the new tablet features four audio outputs and the new A9X chip that enables better gaming performance.
the latest version of the iPad is built with a 12 megapixel camera, video capability 4K, Live Photos and also brings improvements to the screen, with more light and less glare, bringing new sensors to adjust the display light to ambient light.
Apple wants to position the new iPad Pro as an alternative to computers, going to have a physical keyboard that can be incorporated with the tablet, but will be sold separately.
as the iPhone pre-orders kick off on March 24 and arrive in stores on the 31st of the same month.
the launch of new bracelets for the Apple Watch and reduction in prices of smart watches for $ 299 were other novelties presented during the event held on Monday, considered atypical given that it is the first time that Apple has a new smartphone this time of year.
After the first iPhone was announced by Steve Jobs in January 2007 [and released in September of that year], Apple has reserved the agenda the month of September for the presentation of new family members.
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