It has a 4-inch screen and costs less than 260 euros iPhone 6s. Apple showed the Pro iPad and Apple Watch cheaper
The new Apple smartphone is very little new. SE iPhone, presented yesterday at the company’s headquarters in Cupertino, retrieves the four-inch format and brings almost all the top upgrades iPhone 6s range. But there is a fundamental difference in relation to all that Apple has done before:. This is the cheapest iPhone yet without reducing the quality of the hardware
“four-inch iPhones are an important part of our sales, “said the executive Greg Joswiak, who presented the new smartphone. In 2015, Apple sold thirty million iPhones to four inches, and the last was the 5s, released in 2013. “Some people just prefer smaller phones, with compact design,” said Joswiak. “And for many of these customers, is the first iPhone to buy,” he added. Apple now has five versions available.
The great argument, however, is the price. Many customers who have never had an iPhone are in China, and is in emerging markets – where prices matter – that the sale of smartphones continues to grow. It is also a wink to consumers in developed markets that have opted for cheaper Android models. In Portugal, where the segment is dominated by Samsung and the French Wiko has appeared in second iPhone SE will be available for pre-order on March 29, from 499 euros, contract free, and will hit the national stores early Of april. It’s not as cheap as in the US ($ 435 with tax), but it is a substantial difference from other models: least 150 euros to 6 and less 260 euros the 6s
It will be available in four. colors including pink gold, but Joswiak said that “it is within the SE iPhone shines: has technologies that make the phone four inches most advanced ever.” An argument easy to do, since the hardware is very similar to even better than 6s 6 and 6 Plus (version 2014). The phone is the heart A9 processor with 64-bit architecture, which has soaked the coprocessor M9 movement. “This means that the iPhone SE has the same processing performance than 6s, which is twice the speed of 5s iPhone,” Joswiak said.
Moreover, almost everything is good on top range was imported into this smaller version – the way “Hey, Siri”, which allows you to activate the digital assistant by voice without touching the Home button, the 12-megapixel iSight camera that records 4K video, slow motion and photos “live” the fingerprint reader touch ID with Apple Pay payment system and better battery life than the iPhone 6. Absent is the 3D touch functionality reserved for premium 6s and 6s Plus.
the same scheme was used for the second version of the iPad Pro, which went for all the features of “super iPad” launched last year but with a small screen, 9.7 inches instead of 12.9. The price also falls: from 699 euros to 32 gigas, 240 euros less than the original. This was also one of the most aggressive performances ever in terms of prices. – Apple Watch starts to cost 379 euros, less 50 than the original
“We are always moving forward and innovate, do things that positively affect many people, is something that Apple has done for almost 40 years, “said CEO Tim Cook in the end, remembering that the full mark four decades to April 1.
in Los Angeles
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