The Snapchat filters that transform your face into a panda or make you spit fire are a success. And Mark Zuckerberg wants some of that success as well. So, bought the MSQRD app, developed by a start-up called Belarusian Masquerade.
Most likely you’ve used the MSQRD or cruzaste you with it in your feeds. The MSQRD allows you to put up for animated filters of your selfies. The effects range from Leonardo DiCaprio at the Oscars a monkey, and are quite entertaining. The app lets you make your selfies video or photo and share them on social networks such as Instagram, Twitter and Facebook.
Facebook does not just bought the app, but the whole company behind her. Masquerade will now be integrated into the team of Mark Zuckerberg, but MSQRD remain available for iOS and Android, and new features in the future.
“Communication in video is exploding. In Masquerade, we tried to make the most fun and interactive video to create filters that improve or change our appearance “, wrote CEO Eugene Nevgen in a statement. “With Facebook, we will be able to climb like never before. To begin, let’s take our technology to the audience of nearly 1.6 billion people on Facebook. “
Despite the promise that MSQRD will remain active, it is expected that Facebook integrates the app or its functionality in any way in their products. Imagine you open the Facebook app on your phone (or Messenger), and when you take away one selfie appear you a number of filters among which you can choose. The purchase of MSQRD by Facebook seems to be a response to Snapchat and its fun selfie filters.
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