After overcoming Instagram among young people, Snapchat was ahead of the social network sharing images in another important measure. According to App Annie market research firm, US iPhone users spent more time on Snapchat that Instagram in April.
The Snapchat ranked second among the applications most used by iOS base behind just Facebook. In addition to overcome Instagram, Snapchat was ahead also the WhatsApp and Messenger, two other applications that also belong to Facebook.
Although Snapchat still has fewer active users each month that Instagram, the fact that users are spending more time on it shows, according to Business Insider, this can retain. Facebook, on the other hand, comes in the opposite direction, as people are sharing less and less personal updates through it.
On the other hand, Facebook has been taking steps to try to be more attractive . The company recently purchased the MSQRD, a camera application with similar filters to the Snapchat, and completely reworked the layout of Instagram
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