Tim Cook, Apple CEO, is ready to face a war against the PCs. The company intends to challenge the permanence of traditional computers in workplaces with new devices.
“I think that if you are looking for a PC, why should I buy a computer? No, seriously, why buy one? “Said Tim Cook, in an interview with The Telegraph.
In addition to the iPhone, which is the most consumed product from Apple, the company launched recently a new product that the CEO considers that it may well be the weapon needed to bring down the empire of the PC: Pro iPad, which is now available in Portugal.
“Yes, the iPad Pro replaces a notebook and the desktop for many people. Will start to use it and conclude that no longer need anything else, apart from their mobile phones. “
Trust of Tim Cook in the new tablet shows that despite initial criticism the iPad Pro is here to stay. In addition, it said that the new Apple TV and new mobile phones from Apple, the iPhone 6 and 6S, are also the new company’s bets.
The CEO also spoke in an interview with The Telegraph at Apple Watch, which has been reported by poor sales. But Tim Cook ensures that it is too early to talk about failure.
“I think we set a new sales record in the last quarter. So things are going well. “
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