Alibaba, the company that holds 90% of China’s e-commerce, returned on Wednesday to break records in what is called “Singles Day”. According to the figures released on Thursday, the volume of sales exceeded 14 billion dollars (about EUR 13 billion).
To get an idea of the scale of this event, in one day the Chinese e-commerce giant earned the equivalent of a sixth of the redemption request by Portugal to the troika (EUR 78 billion). 14.3 billion sales achieved in this one-day event exceed, for example, the total revenue obtained by Facebook throughout the year 2014 and amounted to 12.5 billion dollars. Also exceed the value of the annual GDP of some small countries.
According to Reuters, “Singles Day”, celebrated on 11 November by the four “A” matching this date (11/11), and thus appear to singleness, was created in 2009 by Alibaba and challenge singles to presentearem in this special day. On Wednesday, before 12:00, the company had already made sales of 8.35 billion euros.
Based in the city of Hangzhou is estimated that Alibaba company founded by Jack Ma, the second richest man in China, 90% control of e-commerce in the country. The sales volume achieved by the group this year widely exceeds the trademark on the same day in 2014, 9.3 billion (EUR 8.6 billion).
The Alibaba, which operates the shopping sites Taobao and Tmall, was the first to launch offerings in “Singles Day” in 2009 to the growth of online consumption in China, a country with 668 million Internet users. Other Chinese e-commerce companies followed suit and also celebrated the anniversary with great deals.
For 24 hours, 50,000 marks, including five thousand international, offered in sites, large discounts to attract buyers inside and outside China. In addition to China, Japan, USA and South Korea were, in that order, the countries whose brands have achieved the best sales.
“China is a big country that many of its locations have stores. So, many use the computer or mobile phone to have access to luxury goods, fashion and electronic” said the head of international communication of Alibaba, Robert Christie.
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