Amazon handles more than thousand people a false recommendations for products – publico

                 

                         
                     

                         

                 

 
 

The Amazon came forward with a lawsuit in Washington, DC, against 1114 persons accused of having published on his website false recommendations paid by vendors for their products become more appealing with the giant of the page users online commerce.

The complaint by Amazon argues that the company is being hampered by recommendations “false, misleading and inauthentic” paid to people whose real names are not yet known.

According to Amazon, these people offer advice services made in return for just over five dollars in Fiverr.com, a website where they sell goods or services, ensuring that the products to which heading will have high ratings despite not having experienced them.

The online commerce giant claims that, “even though they are few in number, the recommendations can significantly threaten the trust that consumers and the vast majority of vendors and manufacturers deposit in the Amazon. “

The Amazon said that launched an investigation to determine the identities associated with online created fictitious names and the damages caused by this kind of comment. The company says it has so far concluded that the false commentators try to avoid being intercepted when using multiple accounts addresses of unique IPs.

Forrester Research, which specializes in market research in the area of technology, indicates that about 45% of consumers have account comments to products when they want to make an online purchase. Two-thirds of consumers trust online opinions expressed, indicates, in turn, Nielsen, a company that collects information about buying trends and media usage habits.

Companies like Amazon use algorithms and research teams to qualify recommendations and keep out suspicious comments. In most cases, only users who have paid for a product or service and that pass through the verification process is that you can post comments.

Six months ago, Amazon sued several websites that offer advice on products sold online. Now, the target of the company are the authors of the comments in this case those who have accounts on Fiverr.com.